Nov 10, 2016 | Data, News, Print management
This was Bathroom Brands‘ challenge. Their products are sold through retail stores so they didn’t know anything about their end consumer. A slight issue when trying to attract new people to the brand. We love a good challenge at Gecko, so we jumped at the...
Nov 3, 2016 | Gecko life, News, Print management
We are constantly looking at ways to improve our Direct Mail services, so Andy our Production Manager is always on the lookout for new kit. Earlier this summer, Andy took our Operations MD, Chris to Drupa (the Olympics of print) in Düsseldorf. There they saw what the...
Dec 2, 2015 | Data, Personalised communications, Print management
The Blue Barn was established in 1984 and is based on the West/North Yorkshire border, serving both retail and wholesale customers with all their pet and animal requirements. The team at The Blue Barn contacted Gecko because they wanted to launch a loyalty card scheme...
Sep 23, 2015 | Personalised communications, Print management
In a work environment, how many non-descript pieces of direct mail do you receive? You probably can’t answer that as you’ve forgotten most of them, consigned, unopened, to the waste paper bin. So, how do you get the attention of a busy executive? It’s a conundrum that...
Aug 18, 2015 | Personalised communications, Print management
There’s no doubt about it, when it comes to marketing, personalisation is key to increasing conversions and ramping up your response rates. Great direct mail campaigns require the seamless integration of data and design, so that when your campaign collateral lands on...
Jun 10, 2015 | Personalised communications, Print management
The growth of digital printing technology has brought technical advancements, creating more options, and exciting new capabilities to standard printing such as direct mail packs and marketing literature. Understanding the advantages and disadvantages of digital...
May 18, 2015 | Automated marketing, Personalised communications, Print management
As technology advances, the opportunities for making print more exciting and optimising your return even further is becoming more in demand. New developments in interactive print can take your print to a new level of personalisation, helping you to achieve greater...
May 18, 2015 | Print management
It was a fairly momentous week at Gecko HQ last week. After 12 months of planning and preparation the big gap we’d beautifully readied in the centre of our factory floor was filled with our shiny new… (Drum roll please) …card affixing machine! Now to a lot of people...
Feb 16, 2015 | Print management
One of the key frustrations of Direct Mail is handing over such large chunks of your budget to postage. Minimising our clients’ exposure to this cost is a key focus for Gecko… So, you’ve fallen out of love with email marketing because it hasn’t lived up to...
Feb 9, 2015 | Print management
Whilst personalised print and our automated marketing software combine to create truly unique and valuable communications, the process throws up some interesting quality control questions… Each spring we gear up for our yearly customer pre departure campaign for...
Nov 1, 2012 | Gecko life, Print management
Gecko have recently invested in a Duplo in-line booklet maker in order to be able to increase our flexibility, quality and speed for our clients. This new purchase will mean that we can produce high volume, high end booklets to nearly any specification. We believe...
