Attract new customers in store

This was Bathroom Brands‘ challenge. Their products are sold through retail stores so they didn’t know anything about their end consumer. A slight issue when trying to attract new people to the brand.   We love a good challenge at Gecko, so we jumped at the...

Direct Mail at supersonic speed

We are constantly looking at ways to improve our Direct Mail services, so Andy our Production Manager is always on the lookout for new kit. Earlier this summer, Andy took our Operations MD, Chris to Drupa (the Olympics of print) in Düsseldorf. There they saw what the...

Being bold in B2B marketing….

In a work environment, how many non-descript pieces of direct mail do you receive? You probably can’t answer that as you’ve forgotten most of them, consigned, unopened, to the waste paper bin. So, how do you get the attention of a busy executive? It’s a conundrum that...

Consolidate your postage to protect your budget

One of the key frustrations of Direct Mail is handing over such large chunks of your budget to postage. Minimising our clients’ exposure to this cost is a key focus for Gecko… So, you’ve fallen out of love with email marketing because it hasn’t lived up to...

Personalisation and the question of quality control

Whilst personalised print and our automated marketing software combine to create truly unique and valuable communications, the process throws up some interesting quality control questions… Each spring we gear up for our yearly customer pre departure campaign for...