Oct 27, 2016 | Data, News, Personalised communications
Yesterday we had a guest speaker slot at The Sales Institute event ‘Using technology to drive lead generation‘ over in The Davenport Hotel, Dublin. The venue was packed with Sales Directors and Senior Marketers all there to learn and network. Everyone was...
Sep 29, 2016 | Data, News, Personalised communications
These tips should help you with your customer engagement strategy. And if you want to chat through your ideas or just bounce some around give us a call, we would love to hear from...
Sep 22, 2016 | Customer engagement, News, Personalised communications
What does customer engagement really mean? Here’s Wikipedia’s definition: “Customer engagement is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement can be either...
Jul 29, 2016 | Customer engagement, News, News and Views, Personalised communications
After reading a great article in Marketing Week about the future of customer loyalty schemes, it got us thinking about employee retention. Is it really that much different to customer retention? There are certainly some strong parallels: it’s a lot more expensive to...
Dec 2, 2015 | Data, Personalised communications, Print management
The Blue Barn was established in 1984 and is based on the West/North Yorkshire border, serving both retail and wholesale customers with all their pet and animal requirements. The team at The Blue Barn contacted Gecko because they wanted to launch a loyalty card scheme...
Oct 14, 2015 | Data, Personalised communications
A key part of any retention campaign is the reactivation program. Lapsed customers are a mine of often untapped potential – they’ve interacted with you in the past so you know way more about them than any acquisition leads and you also know they have brand awareness...
Sep 23, 2015 | News and Views, Personalised communications
Used effectively direct marketing gives the user the ability to identify precisely the impact of any promotion. In doing so it establishes a strong foundation upon which future successful activity can be built. Within the retail sector for example, it provides the...
Sep 23, 2015 | Personalised communications, Print management
In a work environment, how many non-descript pieces of direct mail do you receive? You probably can’t answer that as you’ve forgotten most of them, consigned, unopened, to the waste paper bin. So, how do you get the attention of a busy executive? It’s a conundrum that...
Aug 18, 2015 | Personalised communications, Print management
There’s no doubt about it, when it comes to marketing, personalisation is key to increasing conversions and ramping up your response rates. Great direct mail campaigns require the seamless integration of data and design, so that when your campaign collateral lands on...
Jun 18, 2015 | News and Views, Personalised communications
We’ve seen the huge impact that personalisation has had for our clients across the board and it’s all about increasing the relevance of the message you present to your customers. After promoting the benefits of this strategy for years we thought it was high time we...
Jun 10, 2015 | Personalised communications, Print management
The growth of digital printing technology has brought technical advancements, creating more options, and exciting new capabilities to standard printing such as direct mail packs and marketing literature. Understanding the advantages and disadvantages of digital...
May 27, 2015 | Data, Personalised communications
As modern day consumers we are constantly being bombarded by marketing messages and adverts from thousands of brands all looking to influence our behaviour and generate that crucial sale. Did you know… …In one 45-minute journey, the average London commuter is exposed...
