Jan 10, 2017 | Automated marketing, Customer engagement, Customer loyalty, News
With the CES 2017 (Consumer Technology Association) closing at the weekend in Las Vegas, we thought it was time to blog about our new marketing automation technology, built right here in Yorkshire. Now it’s not going to compete with Amazon’s Alexa but it will...
Nov 10, 2016 | Data, News, Print management
This was Bathroom Brands‘ challenge. Their products are sold through retail stores so they didn’t know anything about their end consumer. A slight issue when trying to attract new people to the brand. We love a good challenge at Gecko, so we jumped at the...
Nov 3, 2016 | Gecko life, News, Print management
We are constantly looking at ways to improve our Direct Mail services, so Andy our Production Manager is always on the lookout for new kit. Earlier this summer, Andy took our Operations MD, Chris to Drupa (the Olympics of print) in Düsseldorf. There they saw what the...
Oct 27, 2016 | Data, News, Personalised communications
Yesterday we had a guest speaker slot at The Sales Institute event ‘Using technology to drive lead generation‘ over in The Davenport Hotel, Dublin. The venue was packed with Sales Directors and Senior Marketers all there to learn and network. Everyone was...
Oct 13, 2016 | Data, News
Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...
Sep 30, 2016 | Gecko life, News
We all love cake here at Gecko. So what better excuse for a bake off than the Macmillan World’s Biggest Coffee Morning. We had an amazing spread but it wasn’t all plain sailing, there were some serious baking dramas. Steve’s bake took a turn...
Sep 29, 2016 | Data, News, Personalised communications
These tips should help you with your customer engagement strategy. And if you want to chat through your ideas or just bounce some around give us a call, we would love to hear from...
Sep 22, 2016 | Customer engagement, News, Personalised communications
What does customer engagement really mean? Here’s Wikipedia’s definition: “Customer engagement is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement can be either...
Jul 29, 2016 | Customer engagement, News, News and Views, Personalised communications
After reading a great article in Marketing Week about the future of customer loyalty schemes, it got us thinking about employee retention. Is it really that much different to customer retention? There are certainly some strong parallels: it’s a lot more expensive to...
Dec 18, 2015 | Gecko life, News
Here at Gecko we brought our last full working week of 2015 to a close with Christmas Jumper day. This year we had a Game of Thrones inspired jumper from PJ, a Cute Santa Baby jumper from Princess Emma, a few with jingle bells, some homemade fashions and even Debs dog...
