Attract new customers in store

This was Bathroom Brands‘ challenge. Their products are sold through retail stores so they didn’t know anything about their end consumer. A slight issue when trying to attract new people to the brand.   We love a good challenge at Gecko, so we jumped at the...

Direct Mail at supersonic speed

We are constantly looking at ways to improve our Direct Mail services, so Andy our Production Manager is always on the lookout for new kit. Earlier this summer, Andy took our Operations MD, Chris to Drupa (the Olympics of print) in Düsseldorf. There they saw what the...

Using tech to drive leads

Yesterday we had a guest speaker slot at The Sales Institute event ‘Using technology to drive lead generation‘ over in The Davenport Hotel, Dublin. The venue was packed with Sales Directors and Senior Marketers all there to learn and network. Everyone was...

Top tips for clean data

Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...

The power of data

Everything starts with data. The more you understand your customers, the greater the chance of a successful campaign. And the good news is; you don’t need expensive technology or analytics experts. You can access a lot of information for free from: your website...

Lemon drizzle wins the Gecko bake off

We all love cake here at Gecko.  So what better excuse for a bake off than the Macmillan World’s Biggest Coffee Morning.   We had an amazing spread but it wasn’t all plain sailing, there were some serious baking dramas. Steve’s bake took a turn...

Christmas at Gecko 2015

Here at Gecko we brought our last full working week of 2015 to a close with Christmas Jumper day. This year we had a Game of Thrones inspired jumper from PJ, a Cute Santa Baby jumper from Princess Emma, a few with jingle bells, some homemade fashions and even Debs dog...