Jul 29, 2016 | Customer engagement, News, News and Views, Personalised communications
After reading a great article in Marketing Week about the future of customer loyalty schemes, it got us thinking about employee retention. Is it really that much different to customer retention? There are certainly some strong parallels: it’s a lot more expensive to...
Nov 19, 2015 | News and Views
Following our recent success in being shortlisted for 2 awards at the Northern Marketing Awards (Best B2B Campaign and Best Professional & Financial Services Campaign), we’re over the moon to find that we have made an impact once again and have been listed at...
Sep 23, 2015 | Automated marketing, Data, News and Views
Back in 1990, Bain & Company, working with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increased profits by 25% to 95%. Fast forward 25 years and Gartner group tell us that 80% of your company’s future revenue will...
Sep 23, 2015 | News and Views, Personalised communications
Used effectively direct marketing gives the user the ability to identify precisely the impact of any promotion. In doing so it establishes a strong foundation upon which future successful activity can be built. Within the retail sector for example, it provides the...
Sep 17, 2015 | Gecko life, News and Views
Following on from our success in the B2B awards we’re delighted to announce that we’ve also been shortlisted for the Northern Marketing awards for our work on the Peninsula acquisition campaign in not one but two categories: Best B2B campaign and Best Professional and...
Aug 5, 2015 | Data, News and Views
We had some great news at Gecko HQ last week – we received our ISO27001:2013 certification! Our digital print & marketing automation services are largely driven by client data and we take our responsibilities to data security very seriously. While we were already...
Aug 5, 2015 | Gecko life, News and Views
We’re really excited to announce that our new website has been short-listed for Best Website in the B2B marketing awards! We’ve spent a lot of time applying the personalisation strategies we see working for our clients across our own marketing and the website was the...
Jun 18, 2015 | News and Views, Personalised communications
We’ve seen the huge impact that personalisation has had for our clients across the board and it’s all about increasing the relevance of the message you present to your customers. After promoting the benefits of this strategy for years we thought it was high time we...
Feb 11, 2015 | News and Views
We love our clients and work very hard to make sure that they’re happy so when we get a lovely testimonial like this we just have to share it! ‘I have had the pleasure of working with the Gecko team for over seven years. As a company, they offer an unparalleled level...
Aug 12, 2013 | News and Views
Corporate Gaffs have long been the lifeblood of any tabloid reporter. Probably the most quoted example was the “Doing a Ratner” comment in April 1991 whereby the then Chief Executive, Gerald Ratner gave a speech, (in his defence at a “private...
Jan 12, 2013 | News and Views
Getting all the guys together in one place is a pretty mean feat, however we regard this as one of the most important days in the calendar for Gecko as it means we can share our thoughts about the previous year and plan for the year ahead taking into consideration all...
Jan 1, 2013 | News and Views
With 2012 now just a distant memory, many of us are now looking to what 2013 will hold. With no Olympics, Jubilee’s or other major showstoppers in the wings we may find it a little hard to adjust to what will just be another “normal” year. With the economy now heading...
