Nov 10, 2016 | Data, News, Print management
This was Bathroom Brands‘ challenge. Their products are sold through retail stores so they didn’t know anything about their end consumer. A slight issue when trying to attract new people to the brand. We love a good challenge at Gecko, so we jumped at the...
Oct 27, 2016 | Data, News, Personalised communications
Yesterday we had a guest speaker slot at The Sales Institute event ‘Using technology to drive lead generation‘ over in The Davenport Hotel, Dublin. The venue was packed with Sales Directors and Senior Marketers all there to learn and network. Everyone was...
Oct 13, 2016 | Data, News
Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...
Sep 29, 2016 | Data, News, Personalised communications
These tips should help you with your customer engagement strategy. And if you want to chat through your ideas or just bounce some around give us a call, we would love to hear from...
Dec 2, 2015 | Data, Personalised communications, Print management
The Blue Barn was established in 1984 and is based on the West/North Yorkshire border, serving both retail and wholesale customers with all their pet and animal requirements. The team at The Blue Barn contacted Gecko because they wanted to launch a loyalty card scheme...
Nov 10, 2015 | Automated marketing, Data
A key part of improving your retention and reactivation program is communicating with your customers at the optimum time with the right message to maximise return. But how do you go about doing this? No two customers are the same, their motivations for purchase can...
Oct 14, 2015 | Data, Personalised communications
A key part of any retention campaign is the reactivation program. Lapsed customers are a mine of often untapped potential – they’ve interacted with you in the past so you know way more about them than any acquisition leads and you also know they have brand awareness...
Sep 23, 2015 | Automated marketing, Data, News and Views
Back in 1990, Bain & Company, working with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increased profits by 25% to 95%. Fast forward 25 years and Gartner group tell us that 80% of your company’s future revenue will...
Aug 5, 2015 | Data, News and Views
We had some great news at Gecko HQ last week – we received our ISO27001:2013 certification! Our digital print & marketing automation services are largely driven by client data and we take our responsibilities to data security very seriously. While we were already...
