Attract new customers in store

This was Bathroom Brands‘ challenge. Their products are sold through retail stores so they didn’t know anything about their end consumer. A slight issue when trying to attract new people to the brand.   We love a good challenge at Gecko, so we jumped at the...

Using tech to drive leads

Yesterday we had a guest speaker slot at The Sales Institute event ‘Using technology to drive lead generation‘ over in The Davenport Hotel, Dublin. The venue was packed with Sales Directors and Senior Marketers all there to learn and network. Everyone was...

Top tips for clean data

Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...

The power of data

Everything starts with data. The more you understand your customers, the greater the chance of a successful campaign. And the good news is; you don’t need expensive technology or analytics experts. You can access a lot of information for free from: your website...

Why it pays to be ‘Geckowise’ with your data

There are many ways to improve a campaign’s performance from eye catching creative design, clear calls to action and response driving messages but that all pales into insignificance if you don’t use your data correctly. And because data influences everything...

Our new certification

We had some great news at Gecko HQ last week – we received our ISO27001:2013 certification! Our digital print & marketing automation services are largely driven by client data and we take our responsibilities to data security very seriously. While we were already...

How healthy is your data?

After all the hard work you’ve been through securing budgets, planning campaigns and setting targets, why would you throw money away mailing someone who is never going to receive it? One of our key services is a data health check which aims to eliminate bad data from...