Jan 10, 2017 | Automated marketing, Customer engagement, Customer loyalty, News
With the CES 2017 (Consumer Technology Association) closing at the weekend in Las Vegas, we thought it was time to blog about our new marketing automation technology, built right here in Yorkshire. Now it’s not going to compete with Amazon’s Alexa but it will...
Sep 22, 2016 | Customer engagement, News, Personalised communications
What does customer engagement really mean? Here’s Wikipedia’s definition: “Customer engagement is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement can be either...
Jul 29, 2016 | Customer engagement, News, News and Views, Personalised communications
After reading a great article in Marketing Week about the future of customer loyalty schemes, it got us thinking about employee retention. Is it really that much different to customer retention? There are certainly some strong parallels: it’s a lot more expensive to...
