Nov 22, 2016 | Case Studies
What? Superbreak were looking to re-activate lapsed customers with relevant offers, based on their past booking history. How? We analysed Superbreak’s data, using our ‘Geckowise’ process to fully understand their customers and their booking preferences. We then...
Nov 22, 2016 | Case Studies
What? Mecca needed help increasing customers during the quiet months of the year. How? A data driven approach segmented Mecca Bingo customers on playing behaviour and prior response rate. A personalised campaign and series of offers was then created and sent directly...
Nov 22, 2016 | Case Studies
What? Peninsula run over 1,400 free health and safety seminars for businesses each year. They needed help increasing their delegate numbers How? We created a data driven communication strategy that allowed Peninsula to strategically target SMEs to promote their...
Nov 22, 2016 | Case Studies
What? The Claims Guys needed a secure and efficient system to manage a complex communications process. How? We created a fully automated production process. The Claims Guys upload data hourly and the packs are printed instantly. The packs are completely personalised...
Nov 22, 2016 | Case Studies
What? British Gas redefined their brand values and wanted help emersing their employees. The project was to be rolled out to 32,000 people across 40 global sites. How? A Gecko project team completed on site audits to assess the new branding requirements. They then...
Nov 21, 2016 | Case Studies
What? Shell wanted to control their brand and loyalty marketing programme brand across 12 countries while giving local markets some flexibility to customise content. How? Gecko Tech created and maintained a global marketing platform for artwork and approved imagery to...
Nov 21, 2016 | Case Studies
What? Customer loyalty was down at Grosvenor; their standard lapsed marketing activity was not winning them back. How? We dug deep into Grosvenor’s data to analyse each individual customer to understand their player behaviour, favourite club, favourite game etc. Gecko...
Nov 14, 2016 | Case Studies
What? Bathroom Brands wanted to profile their typical customer to help them attract new ones. They didn’t have any customer data. How? We used our data insight process called ‘Geckowise’ to profile Bathroom Brand’s typical customer. We found 20 distinctive...
Nov 14, 2016 | Case Studies
What? Eurocamp have 180 parcs across 11 European countries. They wanted a unique way of presenting their customer’s holiday booking information, which can range from a single two week holiday to a six week extravaganza across different countries. How? We connected our...
