Jan 10, 2017 | Automated marketing, Customer engagement, Customer loyalty, News
With the CES 2017 (Consumer Technology Association) closing at the weekend in Las Vegas, we thought it was time to blog about our new marketing automation technology, built right here in Yorkshire. Now it’s not going to compete with Amazon’s Alexa but it will...
Nov 10, 2015 | Automated marketing, Data
A key part of improving your retention and reactivation program is communicating with your customers at the optimum time with the right message to maximise return. But how do you go about doing this? No two customers are the same, their motivations for purchase can...
Sep 23, 2015 | Automated marketing, Data, News and Views
Back in 1990, Bain & Company, working with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increased profits by 25% to 95%. Fast forward 25 years and Gartner group tell us that 80% of your company’s future revenue will...
Sep 3, 2015 | Automated marketing
As many of you know 16 “Geckos” including employees, family and friends took part in Race The Sun 2015 in the picturesque setting of the Lake District. The gruelling course included a 25 mile cycle, a climb up Helvellyn (the third highest peak in England), a 3km...
Jul 8, 2015 | Automated marketing
Here at Gecko HQ we are all about making communications personal, and a great way to do just that is with a pURL. For those unfamiliar with the term pURL, this basically means “personalised URL” – a unique URL generated for each recipient of a communication that...
Jun 16, 2015 | Automated marketing
Marketing Automation – It’s the latest buzz word. We’ve had big data, content marketing and any number of over used phrases, where everybody says they want to do it, but we’re not really sure who is doing it properly. The more I read about marketing...
May 18, 2015 | Automated marketing, Personalised communications, Print management
As technology advances, the opportunities for making print more exciting and optimising your return even further is becoming more in demand. New developments in interactive print can take your print to a new level of personalisation, helping you to achieve greater...
Nov 14, 2014 | Automated marketing
Research suggests only 48% of companies that have implemented marketing automation would do so again… …even though they are achieving a positive return on investment averaging 28% VentureBeat & RazorSocial 2014 Automating your marketing sounds like a no brainer...
