Using tech to drive leads

Yesterday we had a guest speaker slot at The Sales Institute event ‘Using technology to drive lead generation‘ over in The Davenport Hotel, Dublin. The venue was packed with Sales Directors and Senior Marketers all there to learn and network. Everyone was...

Top tips for clean data

Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...

The power of data

Everything starts with data. The more you understand your customers, the greater the chance of a successful campaign. And the good news is; you don’t need expensive technology or analytics experts. You can access a lot of information for free from: your website...