Sep 23, 2015 | Automated marketing, Data, News and Views
Back in 1990, Bain & Company, working with Earl Sasser of Harvard Business School found that increasing customer retention rates by 5% increased profits by 25% to 95%. Fast forward 25 years and Gartner group tell us that 80% of your company’s future revenue will...
Sep 23, 2015 | News and Views, Personalised communications
Used effectively direct marketing gives the user the ability to identify precisely the impact of any promotion. In doing so it establishes a strong foundation upon which future successful activity can be built. Within the retail sector for example, it provides the...
Sep 23, 2015 | Personalised communications, Print management
In a work environment, how many non-descript pieces of direct mail do you receive? You probably can’t answer that as you’ve forgotten most of them, consigned, unopened, to the waste paper bin. So, how do you get the attention of a busy executive? It’s a conundrum that...
Sep 17, 2015 | Gecko life, News and Views
Following on from our success in the B2B awards we’re delighted to announce that we’ve also been shortlisted for the Northern Marketing awards for our work on the Peninsula acquisition campaign in not one but two categories: Best B2B campaign and Best Professional and...
Sep 3, 2015 | Automated marketing
As many of you know 16 “Geckos” including employees, family and friends took part in Race The Sun 2015 in the picturesque setting of the Lake District. The gruelling course included a 25 mile cycle, a climb up Helvellyn (the third highest peak in England), a 3km...
