Jun 18, 2015 | News and Views, Personalised communications
We’ve seen the huge impact that personalisation has had for our clients across the board and it’s all about increasing the relevance of the message you present to your customers. After promoting the benefits of this strategy for years we thought it was high time we...
Jun 16, 2015 | Automated marketing
Marketing Automation – It’s the latest buzz word. We’ve had big data, content marketing and any number of over used phrases, where everybody says they want to do it, but we’re not really sure who is doing it properly. The more I read about marketing...
Jun 10, 2015 | Personalised communications, Print management
The growth of digital printing technology has brought technical advancements, creating more options, and exciting new capabilities to standard printing such as direct mail packs and marketing literature. Understanding the advantages and disadvantages of digital...
